EJ Caimen

Not every company sounds cool on paper and not every company does work with super exciting “video-appropriate” visuals like gorgeous landscapes, food, or newborn kittens. But, every company has a story to tell and every company has something that sets them apart. That’s why we’re here – to help you find the little something that conveys your story through video in the most compelling way possible.

Since 1995, EJ Caimen has provided innovative, cutting edge shelving products and services to retailers nationwide (you might know them as the guys that create the labels and price stickers for major retail shops).

They came to us because they were stuck – they knew they had something special to offer their clients, they knew they were different than the other guys (they were cool, the new kids on the block), but something was missing and they didn’t know what it was. Maybe it was a video, something sexy that conveyed their brand and spiced up their homepage. “But what’s sexy about a label?” they said. We came up with the answer.

We set out to create a video that accomplished two goals: explain what EJ Caimen does, and show how they are different. But we knew we couldn’t just create something that shows what they offer in a “here are the products and services EJ Caimen provides, and aren’t they great” kind of way. That’s too standard. These are cool guys, and we really needed that to come across in the final product. So how did we do it?

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We flew a drone around the EJ Caimen warehouse to capture the creation of the labels and other products. We took the footage, cut it, and layered it with fun music and exciting visuals to create a tone that was super fun and edgy. This is how they were going to stand out in the market – not through a description of products and services, but in tone and style. The resulting video is a very dynamic, short piece that lives on their homepage, spices up the content, and shows what you can expect when working with EJ Caimen. We were thrilled to create a piece that shows these are the guys you want to work with.

Blyth Templeton Academy

Blyth Templeton Academy is a private high school located in Southeast Washington, DC. Together with a website redesign, we helped them double their enrollment for the 2016-17 school year with this homepage video, shot over 3 days at the school and around Washington, DC.

We wanted to create a video that matches their motto - "some schools give you a desk, we give you a city." The video is also used in meetings with prospective students and parents.

America's Promise Alliance

America’s Promise, with support from Target, set out to learn the real reasons why students leave high school before graduation. The organization conducted 30 group interviews in 16 cities with more than 200 individuals using a methodology designed to build trust and elicit stories from young people.

All of these findings were compiled into a report called “Don’t Call Them Dropouts,” but as the report came together, the team at America’s Promise realized something was missing. The real stories weren’t coming across in a way that would spark emotion and drive change. That’s when they called us.

Patchbay Media was hired to create a companion piece for the report, but we didn’t want to just create a video version of the numbers, charts, graphs, or include all the research rhetoric. What we really needed was to tell the story, the real story of why these individuals left high school before graduation.

We joined the researchers and staff from America’s Promise in four locations across the United States, meeting the young people whose stories were featured throughout the report. Our primary goal was to get their stories out into the world. What could they tell us that numbers couldn’t? It was our goal to find out.

As the researcher guided the interview process, we asked questions of our own. As the individuals told their own very personal stories, the story we wanted to tell became clearer and clearer. Why did these kids drop out of school? If they could go back, would they have done anything differently? What are their lives like now?

We didn’t enter the process with scripts or hard prompts to “get them to say what we wanted to hear.” There were no teleprompters or talking points. We listened and engaged in a conversation that allowed us to get everything we needed to tell their story in the most powerful way possible. The result was incredibly powerful.

Some of the best work we do at Patchbay Media comes when we craft the story on the spot. Our advance preparation gives us a foundation from which to spring into the unknown, and our ability to balance preparedness with flexibility always allows to tell our clients’ stories in a very real way. What we end up with is a piece that sparks emotion in it’s viewers and drives them to take action. The Don’t Call Them Dropouts video is no exception.